It’s freezing motion in time. There’s something so soothing about seeing the perfect pour of a beer or a cocktail into a glass. Somehow it’s even more satisfying when you capture that moment yourself. Conveying a sense of motion can really help to elevate not only your photography, but your brand as well.
Getting that perfect shot can be difficult, because it requires so many variables to come together at once; someone to pour your liquid, as well as someone behind the camera. With your lighting set and the camera focused, getting that perfect shot doesn’t always happen the first time. Having backup glasses and enough liquid to pour more than one drink goes a long way towards capturing that shot.
Once you’re setup, count to three and shoot away while the model pours the drink. With the bitters bottle below, it took two or three tries to capture the pour correctly
Using the pour motion displayed below, the products functions were highlighted in order to help the products sell themselves. No matter what is being sold in an image, adding motion can greatly help to elevate your photography.
Item being sold: measuring cup. Showed pour in motion to convey easy functionality.
Item being sold: bitters bottle. Showed pour in motion to convey easy functionality.
Images belong to webstaurant store, taken by me.